QVC is the leader in multi-channel retailing — a televised shopping service that broadcasts live retail programming 24 hours a day. It’s a vast virtual shopping center, offering a wide variety of products including jewelry, apparel, electronics, home furnishings, and beauty. They understand marketing flow. I did a series of blog post this week on Read More …
This week I was challenged that I had spent little time creating the linkage between Lean Marketing or the Value Steam Marketing concepts and the classic 4 P’s. The reason why is that I believe marketing has changed from the 4 P’s to a demand driven or pull type of marketing that is fundamentally based Read More …
Jim Huntzinger has over twenty years experience developing lean enterprises through system design and development, implementation, and guiding organizations both strategically and tactically through the transformation process. Currently he is the president and founder of the Lean Accounting Summit, TWI Summit, and Lean and Green Summit. The podcast was a great overview of Lean Accounting Read More …
When I watch this video, I can only think how many times that I have done this! When you think of managing your queue, what causes a story, task or even a customer to get shuffled like this? The frustration occurs of course because there is little if any management of the queue. In a Read More …
In a Value Stream Mapping Process, one of the metrics used is what is called percent complete and accurate. It is a way of measuring the quality of hand-offs inside the value stream. You get a sense of the rework or work not completed that is being transferred from one stage to the next. Six Read More …
How do you identify your prospects? Many organization have a tendency to provide the solution without really spending time identifying the specific market that their solution fits. That is one of the ideas that have made Eric Reis’s Lean Startup movement so strong. He calls it the Pivot. Which in very basic terms: Creating a Read More …