Managing Customer Value
Many people believe that to apply Value Stream Marketing using Lean Techniques is about removing waste. Eliminating waste is one of the Guiding Principles of Value Stream Marketing but you must make some fundamental improvements in your marketing cycle before a pull marketing system will work. Value Stream Marketing (VSM) is about having a minimum Read More …
Can you be talented enough on your own? One of the tremendous powers of continuous improvement and whether you want to call it Lean, Six Sigma, Agile or even Scrum is the power of the team and collaboration. Cross-functional teams create high-bandwidth communication. It is not about individual talent, though it can help, it is Read More …
On my podcast the other week, I had Robert Martichenko of LeanCor co-author of the Lean Enterprise Institute’s newest lean workbook, Building a Lean Fulfillment Stream. The book builds on the concepts of waste, flow, and pull. This workbook illustrates how to analyze the traditional supply chain as a flowing stream of products and information. Read More …
Yesterday, I had the pleasure of attending the Lean Enterprise Workshop: Value-Stream Mapping for the Office and Service. The workshop description: This interactive workshop demonstrates how to apply value-stream mapping, a fundamental and critical tool, to address what many companies find difficult to do: making a fundamental change in business processes such as administrative, professional, Read More …
What is Pull? In Lean Manufacturing the pull concept means that you are responding to the demands of the customer. You only produce per customer demands which will create a much more stable environment based on flow verses the traditional batch and queue type environment. In the service sector, the Lean Concept of pull has Read More …
We fill our Marketing Calendar with post it notes but what do we put on them? In the early stages of constructing your Kanban, we stay away from creating a task board. We are really looking for a more empirical view of the process. Listen to a brief overview: