I have talked for many years that your marketing process should follow the decision process of your customer. Even to the extent that I would create a map to follow that path. In the old days, we called it a marketing funnel and that has evolved to the customer journey. I would then attempt to Read More …
Since 1953, the Graham Process Mapping method has been the choice of experts worldwide who need to understand the details of their data flows. Third generation Ben Graham was on a past Business901 podcast and I asked him specifically about process mapping and later the difference between process mapping and value stream mapping. Entire Transcript Read More …
In last week’s podcast with Linda we dove into the topic of insights. How she phrases it may lead you to re-think the way you train your sales people. Entire Transcription with Podcast Link: The New Sales Conversation with Linda Richardson Joe Dager: The Lean world is predominantly on the operational side where we think Read More …
When you start creating a Future State Map it is wise to step back and take a more empirical view of the process looking for major outputs or changes in skill requirements. Dividing the Value Stream Map in this fashion allows you develop chunks or groupings,. This allows the divided Value Stream to be scrutinized Read More …
Next week’s podcast is a two-part series with Adam Zak, founder and CEO of Adam Zak Executive Search. He is an accomplished senior executive with more than 25 years of experience spanning the areas of management, consulting, financial and operations management and talent acquisition. He co-authored the book, Simple Excellence: Organizing and Aligning the Management Read More …
This Introduction to Concept Mapping by Robbert Hubbard gives clear-cut instructions to getting started. You may want to follow along with making notes in a mapping practice. Bounded Rationality? Rick explains that in the video. A great learning tutorial is available at http://learn.cmappers.net/ The book that covers this mapping process in great detail: Applied Concept Read More …