Claire Brooks, President of ModelPeople Inc, proposes the Strategic Empathy approach. At its core, Strategic Empathy suggests that empathy with and understanding of customers or service users can be learned as a form of ‘muscle memory’, helping quick, constructive reactions in strategy and activation. In her new book,Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight, Brooks explains how marketers can use strategic empathy processes and tools to learn, activate and communicate deep insights and strategies for success.
This is the video of a recent audio only podcast with Claire, in case you missed it. Thought you might enjoy.