Beth Comstock, CMO at General Electric, urges all businesses to partner with organizations to experiment, test, and develop opportunities. She says everyone has a different form of creativity and perspective, and now is the time to create a space for collaboration, especially because it does not have to cost much time and money. For more visit, BrainCandy, visit http://www.getbraincandy.co/
I think this is such a simple but powerful message. This type of activity is not just for the sales people but for everyone. The serendipity we create is powerful. It is one of the best sales tools, I think we have. It is not hard, but it is extremely difficult for most of us to find the time to do it. And we seem to do it in the wrong places. Instead of doing it in out customer’s playground, we do it in ours. If we can step towards the use of our product and play in those playgrounds, I think it creates more opportunity.
CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.
Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House