The Lean Marketing Lab presentation is a summation of the Lean Marketing House 2 –day workshop. It discusses how you can start a lab in your own organization and how you should proceed. I think it is very difficult to bring Lean Sales and Marketing to an organization without a consultant. The supply and demand side seem to be at great odds with each other and with their own agendas in most organizations. It is one of the reasons Lean has limited success in entering the sales and marketing arena.
With the advent of the Lean StartupTM, there is some hope. However, the Lean Startup is about product development and innovation. It is a different concept than growing from a core and the continuous improvement concepts of traditional Lean. They can co-exist and how I envision that process is detailed in my Lean Scale Up section. The problem as most of us know, but few of us will admit, is that we always think that our methodology is the umbrella, and everyone else fits underneath it. For a methodology to be successful, I believe that you must develop it as your own (I would hope it would be predominately be based on Lean). You must take ownership of it. The umbrella should have your brand on it.
Please watch this presentation
Lean Sales And Marketing Lean Marketing Lab (About 12 minutes long)
You will need a Flash Player
Please have your Lean Sales and Marketing Workbook Opened.
Download the Workbook or view on line
The Complete Lesson is available: Lean Marketing Lab
About: The Lean Marketing Lab was my effort to create a user community interested in furthering the cause of bringing Lean to the Sales and Marketing process. Most of the training content that is now contained on the Business901 website was limited to members of this community. I disbanded the community at the beginning of this year and posted the training on the Business901 website for everyone to use. I still believe the community has merit and at some point and time will revive it, if my schedule permits. If you have an interest in making a contribution or discussing how you may participate, please contact me.
This past week, I posted a series of seven videos and the slide decks that were used during my two day workshop. If you would like to get the most out of the experience, I recommend purchasing the Marketing with Lean Book series.