The Digital Transformation Playbook: Rethink Your Business for the Digital Age (Columbia Business School Publishing) 
shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy?customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models?and how to integrate these into your existing business and organization. This is not another “me too” type book. The material is fresh and original and specifically aimed at traditional business models, though startups will benefit from it. Author David Rogers is my podcast guest.
