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Ideal Bunny

Do You Know Your Ideal Bunny?

Posted onApril 13, 2017April 11, 2017Authorbusiness901

Can you describe the bunny that will arrive this Easter Morning? How would you identify this bunny as a success? The following list summarizes a few characteristics that may help you describe your ideal bunny. For people that are not familiar with bunnies, in parenthesis is more organizational type characteristics.Ideal Bunny

Size (volume, value, profit): I prefer a certain style especially with long floppy ears. I do have a preference for brown over white.

Growth Potential (volume, value, profit): I want my bunny to grow and continue to be healthy. I want to help him succeed and get this job done so that he will be back next year and the years after. Even help develop his offspring so that they are successful.

Financial Stability (they pay their bills): The bunny needs to prosper. This means that I cannot monopolize all his time just to make me look successful to my children.

Relationship (how far do we penetrate their account): Each basket is tailored to the likes and dislikes of each individual. Also, I want to know that if something is wrong that any family member knows and feels comfortable calling the appropriate bunny.

Ease of access (compatible systems): We can openly exchange likes and dislikes getting the proper mix between white and dark chocolate, eggs, jellybeans, etc.

Product/Service (quality, accuracy, speed): It is important the bunny delivers on the functional aspect of his job with the expected quality. Speed is important; late delivery spoils the moment and broken parts, under-cooked eggs can be very problematic.

Market Standing (level of competition): The bunnies understand there are other bunnies out there waiting to take their place. I am not shopping them, but I am looking for consistency in their comparative space.

Advocate (be an ambassador): I want the bunny to say nice things to us to other holiday providers. The bunny at a minimum should have a relationship with the Claus’s. A bonus would be with witches, spooks, and goblins.

The list summarizes the most typically bunny attractiveness factors. This should not be considered a template or any recommendation on how you might pick an ideal bunny.

Have a great Easter and enjoy.

CategoriesMarketing System CategoryTagsAccount Based Marketing, Easter Bunny, Funnel of Opportunity, Ideal Bunny, Target Customer

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  • Business901
  • About
    • Joe Dager CV
    • Policies
  • Funnel of Opportunity
    • Funnel of Opportunity Steps
  • Marketing Experiments
    • BRANOPS: Making Your Story Your Strategy
    • Strength Based Sales and Marketing
      • Appreciative Inquiry Category
    • Expanding The Use of Freelancers As Part Of Your Strategy
    • Lean Marketing Lab
      • Marketing Kata
      • Marketing Your Value Stream
      • The Simplicity of Lean
      • Lean Service Design
  • What Orgs Hire Us To Do
    • Key Outcomes of A Customer Value Program
  • Action Learning
  • Customer Value
  • eBooks
  • Funnel of Opportunity
    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
    • Step 3: Product/Service Offerings
    • Step 4: Value Proposition
    • Step 5: Sales/Marketing Activities – 3 E’s
    • Step 6: Marketing Channels
    • Step 7: Resources/Investments
    • Step 8: Clustering Customers for Opportunity
    • Step 9: Identify Adjacencies
    • Step 10: Co-create Vision
    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
  • Outcome Based Thinking
  • Appreciative Inquiry
  • Metaverse
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