This is a well documented video that was recently posted on the Agile Advice website. It can serve as a refresher or as a starting point on how you should assemble a Lean Sales and Marketing Team.
The process that IDEO goes through to innovate a new shopping cart:
Could this mantra work on your team:
- One conversation at a time
- Stay focused on topic
- Encourage wild ideas
- Defer judgment
- Build on the ideas of others
Great statement that resonates the main reason you should consider developing a sales and marketing team versus continuing in a silo style structure:
Enlightened trial and error succeeds over the planning of the lone genius!
Other Takeaways from the video:
- Each team is assigned a need area
- Time constraints.
- Mock-ups or pilots
- Fail often to succeed sooner!
Related Information:
Pair Problem Solving in the Workplace
There is no Team in Kaizen
Improve Communication – Have more meetings?
Quality and Collaboration eBook