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    • Step 1: Identify Target, Key Customers
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Identifying Value in Lean Marketing

Posted onJuly 2, 2013November 12, 2017Authorbusiness901

I use the Business Model Canvas as a tool to Identify Value in a particular Value Stream. The book, Business Model Generation describes a visual template preformatted with the nine blocks of a business model, which allows you to develop and sketch out new or existing business models. This book has sold over 250,000 copies and has established itself as one of the leading sources of modeling for both startups and established businesses.

Alex Osterwalder Podcast: What’s new in Business Model Generation? Customer Value Canvas and more eBook: What’s New in Business Model Generation?

Though you may prefer using other tools such as the ScholtesCanvas (quickly becoming a favorite of mine) the Business Model Canvas provides clarity to the Lean Sales and Marketing team. Every Value Stream and everyone within the value stream should understand the value stream from this perspective.

Please watch this presentation

Lean Sales And Marketing Identifying Value (About 15 minutes long)

You will need a Flash Player

The Complete Lesson is available: Lean Sales And Marketing Identifying Value

Identifying Value in Lean Marketing from Business901

This week,  I am posting a series of seven videos and the slide decks that were used during my two day workshop. If you would like to get the most out of the experience, I recommend purchasing the Marketing with Lean Book series. I am offering the set for a limited time at 50% off.  

  1. Lean Marketing House (More Info)
  2. Marketing with PDCA (More Info)
  3. Marketing with A3(More Info)
  4. Lean Engagement Team(More Info

All 4 titles above available for instant download at 50% off (6/30 thru July 7th 2013)

CategoriesLean Six Sigma Category, Marketing with Lean CategoryTagsABM Marketing, Account Based Marketing, Funnel of Opportunity, identifying, Lean Marketing, marketing, Marketing Funnel, Sales Funnel, value

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  • Business901
  • About
    • Joe Dager CV
    • Policies
  • Funnel of Opportunity
    • Funnel of Opportunity Steps
  • Marketing Experiments
    • BRANOPS: Making Your Story Your Strategy
    • Strength Based Sales and Marketing
      • Appreciative Inquiry Category
    • Expanding The Use of Freelancers As Part Of Your Strategy
    • Lean Marketing Lab
      • Marketing Kata
      • Marketing Your Value Stream
      • The Simplicity of Lean
      • Lean Service Design
  • What Orgs Hire Us To Do
    • Key Outcomes of A Customer Value Program
  • Action Learning
  • Customer Value
  • eBooks
  • Funnel of Opportunity
    • Step 1: Identify Target, Key Customers
    • Step 2: Customer Outcomes (JTBD)
    • Step 3: Product/Service Offerings
    • Step 4: Value Proposition
    • Step 5: Sales/Marketing Activities – 3 E’s
    • Step 6: Marketing Channels
    • Step 7: Resources/Investments
    • Step 8: Clustering Customers for Opportunity
    • Step 9: Identify Adjacencies
    • Step 10: Co-create Vision
    • Step 11: Listening & Learning
    • Step 12: Sustain & Grow
  • Outcome Based Thinking
  • Appreciative Inquiry
  • Metaverse
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