The Lean Marketing House is the big picture book, an overview of applying Lean to marketing where Marketing with A3 is more tactical. If you have interest in starting to look at your sales and marketing in a different way consider my offer: purchase the Lean Marketing House and you will receive Marketing with A3 free till the remainder of the 2010 year. This offer only applies if items are purchased from this website.
Lean Marketing House Overview:
When you first hear the terms Lean and Value Stream most of our minds think about
manufacturing processes and waste. Putting the words marketing behind both of them is neither creative nor effective. But the future of marketing may be closely related more to these terms than you may first think. Whether Marketing meets Lean under this name or another it will be very close to the Lean methodologies develop in software primarily under the Agile connotation.This book is about bridging that gap. It may not bring all the pieces in place, but it is a starting point for creating true iterative marketing cycles based on Lean principles and more importantly Customer Value. It scares many. It is not about being in a cozy facility or going to Gemba on the factory floor. It is about starting with collaboration with your customer and not ending there. It is about creating Sales Teams that are made up of different departments, not other sales people. It is about using PDCA and A3s. It is about simply being Lean!
Marketing with A3 Overview:
Marketing with A3 starts you down a path of logical thinking and demonstrating results within the internal confines of your marketing. It forces you to Gemba to see the plans in action and as a result start identifying the external problems that you’re trying to solve for customers. It stops short in defining the solution for you. You have to take it to the next level. It is only made to create thought for you to solve your own problems, for you to create your own A3s.
It is a problem solving process that enables you to apply a systematic method to your marketing and sales. You will define your problems clearly; bring meaning to your data, to your actions and to your implementation. Though it seems simple, it forces you to ask tough questions. It forces you to condense your thoughts on to a single page – which is a focusing method in itself.
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