Lean your marketing

I recently contributed a blog post to the American Express Open Forum that included this list. If you would like to read the entire post, please go directly to the above link.

My first question would be, “Is your marketing team disciplined enough?” How do you find out, start with this conversation:

• Is there a better way to market our operation?
• Is there a more efficient way to advertise, promote, and refer our products or services?
• Is there a way to provide our customer only the information they want and when they want it?
• Is our marketing educating our customer?
• Is our customer included in our marketing decisions?
• Are you doing a win/loss analysis?
• Do we have a firm handle on our buyer persona?
• Are we wasting our customer’s time?

On another note(shameless self promotion): You can judge your marketing better by conducting a Lean Marketing Assessment this Wednesday.