Is this not old news? Or is just because we have a statistic now. However, if you have good targeted content, I don’t think you have to purchase. However, I think the number is low, don’t you?
One in Five Marketers Bought Ads in Return for News Coverage
Nearly 19% of senior marketers say their organizations have bought advertising in return for a news story, despite growing criticism of such “pay-for-play” practices, according to a survey from PRWeek and Manning Selvage & Lee (MS&L), conducted by Millward Brown. The sixth annual Marketing Management…