Andy Noronha, a director in the Cisco Digitization Office, is this week’s Business901 podcast guest where we talked about his new book, Digital Vortex: How Today’s Market Leaders Can Beat Disruptive Competitors at Their Own Game. Andy works to develop research and insights that will help guide the future of digitization for the company and its customers. He is also a visiting scholar at the Global Center for Digital Business Transformation, and IMD, a Cisco initiative, where he conducts research and works with executives from companies seeking to remain competitive in an era of digital disruption.