A classic study of sales calls made by Dartnell and McGraw Hill produced the following fascinating statistics:
1. 80% of all sales are made only after 5 or more contacts
2. 48% of all salespeople give up after the first contact
3. 25% give up after the 2nd contact
4. 17% give up after the 3rd or 4th contact
These statistics show that 90% of the salespeople give up before 80% of the sales will ever be made!
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