I encourage you to read the entire post. This is just an excerpt and a must read if you are thinking of attacking social media.
"Logic+Emotion"
"A combination of good strategy and poor execution is like a Ferrari with flat tires"
~Marty Neumeier, The Brand GapI’ve been thinking about the one prediction I contributed toward Peter Kim’s 2009 Social Media list and it’s been haunting me. So I went back to some basic personal inspiration and truths. A truth that we all probably know but are often times hesitant to admit is that it’s really HARD to do something right. If you chew on Forrester’s latest study—which points out that corporate blogs aren’t trusted or doing all that well—as a marketer your first inclination may be "well, right—we tried a blog, and that didn’t work, so let’s try something else".
And that’s just wrong.
Pardon my frankness here—but hear me out and take the words of Mr. Neumeier very seriously. Execution matters—in fact, it’s everything. You would not be reading this blog right now if you didn’t sense the countless hours I spend on it. The dedication it takes to keep this machine rolling. The effort I put into screening out signal from noise in order to try to deliver some value. It is a labor of love, and hopefully that’s what keeps you coming back.