thru Adaptive Marketing Practices
Rob van Stekelenborg is the author of Dumontis blog and a recent article Pushing and Pulling in the Supply Chain. In the blog, Rob discussed Customer Order Decoupling Point (CODP). A brief excerpt: The (customer order) decoupling point (CODP) or order penetration point is one of the most well-known logistical concepts. It indicates the inventory Read More …
Developing Pull in the Lean Marketing Conversation There has been countless books written on the power of storytelling and why that is needed. We are told that all humans are wired to communicate best through stories. We are told that from the beginning of time that this was how we transferred information and wisdom to Read More …
What I like about the CAP Do process is that it starts by comparing the actual work or our standard. Without doing this often, we may change just for the sake of changing, not knowing the appropriate reasons for changing. Adding C. Otto Scharmer’s work that he captured in the book, Theory U: Leading from the Read More …
In our Sales and Marketing efforts we typically try to systemize the process so that we can become effective and efficient in our efforts. We build sales and marketing funnels to accomplish this. In Design, we create customer journey maps and service blueprints to improve the customer experience. Both types of efforts though well intended, Read More …
Ken Rolfes of KDR Associates, has spent more than 30 years in public and private companies that design, manufacture, and market technically based products for the medical device, industrial product and computer industries. He has extensive Lean Enterprise experience in general management, new product development, cost management systems, turnarounds, acquisitions and divestitures, and various financial Read More …
In past blogs, I discuss using CAPD (Check – Act – Plan – Do) or CAP- Do as the beginning cycle for Lean Sales and Marketing. It was term popularized by many that were directly influenced by Dr. Deming, such as Brian Joiner and Yoji Akao. Even with the direct influence of those three I Read More …