Managing Customer Value
Mercedes has the money. They have the luxury automobile. They can create a customer experience. What about us poor folks? Can we do something similar to Mercedes? – I asked that question of Joe Michelli the author of a new book, Driven to Delight, In the book’s first week, it has become a NY Times best-seller. Read More …
The Business901 Podcast of the year was a two part series Designing through Promises & Designing through Promises, Part 2 with Mark Burgess as the guest. The Transcription of the Podcast can be found at The Theory of a Promise Mark Burgess is perhaps best known as the author of the popular configuration management software package CFEngine, but has also Read More …
Great group of guests this year and had a lot of fun doing and reviewing over 50 podcasts that were recorded this year. This is a summary of the top Business901 podcasts of the year. From this group, the top podcast of the year will be chosen. I have excluded this year’s December Podcasts and Read More …
Lean Scale Up Webinar January 27, 2016 at 10:30 CST Free Webinar sponsored by SimpliLearn This is not about finding product market fit or minimum viable product (MVP). It is not about starting a business. If you are looking for rapid growth with the purpose of being acquired, this may not be the fast-track investor-rich Read More …
Joseph Michelli is my guest this week and as always, Joe made the podcast…well, a Michelli Experience. We discussed his new book, Driven to Delight, which I recommend. When you reflect for a moment on how a product-centric Mercedes-Benz transformed into a customer-centric organization, well it is very difficult to even imagine. The culture not only had Read More …
I’ve been there when it’s been ‘no decision’ and I’ve been on both sides. I think we all have. When I first look back, if I’m the sales guy, my first inclination is did I really do something wrong, or I didn’t really sell the product that I needed to sell. I didn’t point out Read More …