thru Adaptive Marketing Practices
I am a big fan of Laurence Gonzales book Everyday Survival: Why Smart People Do Stupid Things, who was introduced to me by Bill Dettmer of Theory of Constraints fame and past podcast participant, Systematizing your approach to management, Podcast with Bill Dettmer. I have also created several blog post from Laurence’s book, If Nothing Read More …
Leigh Ashton is the author of iSell and head of The Sales Consultancy. She specializes in helping people incorporate psychology alongside technical selling skills – leading to positive changes to their attitude, their approach and their sales results. Leigh works with business owners, directors, managers and sales teams to identify and eliminate their psychological barriers, Read More …
When we start thinking of value in the Service Dominant Logic (SD-Logic) mindset, it is much easier to understand how successful products and services are now being developed. They are developed in a mindset of an ecosystem. Apple’s demand has not increased because of more features and benefits. It has increased because of more ways Read More …
A correct answer kills the creativity. See what happens when third grade students think there is a correct answer. From Elad Segev: I would be thankful if other teachers from other Countries will repeat this exercise and send me the results, I will publish these results in YouTube Elad1segev@gmail.com I found this video via tweet Read More …
In an Outcome-Based mapping approach, we do not try to reach out immediately to the beneficiaries or all the people/organizations that may have an interest in our product or service. We reach out to people/organizations that we can influence. This is quite different from the Lean StartupTM approach where we are trying to find product/market Read More …
Malcolm Gladwell in his book,Blink: The Power of Thinking Without Thinking quoted this passage and attributed to Management Guru Kevin Kelly. In this first part of the video series by Abhilash Nambiar, Lt. General Paul Van Riper talks about how his 40+ years in the marines shaped his views of how some of the most Read More …