thru Adaptive Marketing Practices
Many of us when we think about User Personas, Buyer Personas, User-Experience Design or whatever flavor we would like to call it, feel that it is this mysterious process that is highly technical or very creative. Well the truth is that you can make it whatever you would want but the best User Personas are Read More …
The Process Communication Model (PCM) was developed by Dr. Taibi Kahler and Judy and Joe Pauley have been teaching and implementing this model for over twenty years. Their website for more information is Kahler Communication. The Six Personality Types of the Process Communication Model identified by Dr. Kahler are; Reactor, Workaholic, Persister, Dreamer, Rebel, and Read More …
Imagine how that will affect your career – when you’re making the right business decisions, and choosing the most trustworthy partners. Imagine being able to tune in to exactly what your partner is feeling, and how that brings the two of you even closer. Imagine being able to rely on a strong “inner voice” that Read More …
Lean Service Design changes the way you think about business. No longer can companies focus their efforts on process improvements. Instead, they must engage the customer in use of their product/service rather than analyzing tasks for improvement. We no longer build and hope that there is a demand. We must create demand through the services Read More …
No, it’s not The 4-Hour Workweek. Entrepreneurship is hard, you have to love it to be successful. Iterations, Prototypes, Experiments are all things that are not easy to do. A salient quote on twitter the other day; RT @Steve_Lockstep: If “Experimentation Is The New Planning” I hope non-scientists know how much planning goes into good Read More …
How many User (Buyer) Personas do you create? When introducing User (Buyer) Personas to an organization, I like to move away from trying to determine the “Ideal Client” type initially. What I like to do is post clients (with their personas) in the matrix below. For example, I use a matrix very similar to the Read More …