Managing Customer Value
This is a collection of Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Team and Teamwork Stack I organized this stack on Team and Teamwork interviews with Geoff Bellman, Jim Benson and Russ Unger. I ended up with 21 publications in the stack at the time of this publication. Stacks are a new way Read More …
Professor Malcolm McDonald, until recently was Professor of Marketing and Deputy Director, Cranfield University School of Management, with special responsibility for e-business, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School. Coming from a background in business which included a number of years as Marketing Read More …
Gabriel Weinberg is the founder and CEO of DuckDuckGo, the search engine that doesn’t track you with over three billion searches in 2015. Previously he was the cofounder and CEO of Opobox, which was sold for $10 million. Weinberg resides in Valley Forge, PA and on twitter @yegg. He is author of Traction: How Any Startup Can Achieve Read More …
Part of The Lean Minute Collection on YouTube We need to understand the underlying forces of these relationships and what is critical for this activity. The conversation we must have, the value that must be delivered. Our models need to include the intangibles or informal exchanges that really build relationships. CAP-Do (More Info): What makes Read More …
Part of The Lean Minute Collection on YouTube Don’t think about WHERE you should stick your next ad or send your next newsletter. WHERE is about the communities that you spend your time in. Successful marketers today spent their time in the business that their customers are in. The simplest way to do that is Read More …
Would you re-write a book that has sold 35,000 copies in its first year? That is exactly what Gabriel Weinberg, CEO of DuckDuckGo, did with his book,Traction: How Any Startup Can Achieve Explosive Customer Growth. This is an excerpt from next weeks podcast with Gabriel as we help launch the new version of the book next Read More …