thru Adaptive Marketing Practices
Lean Sales and Marketing Virtual Workshop Would you like to simplify your marketing? Would you like to remove the constraints in your marketing? Are you willing to quit thinking like Wanamaker (50/50) and start thinking like Pareto(80/20)? Do you still look at Social Media as a time waster? “Joe is an excellent coach, He is Read More …
Smart Mobs, Peer to Peer Networks, Crowdsourcing and Lean is what Liz Guthridge, the founder of Connect Consulting Group and I talked about in our podcast. When I created the cloud, I saw what was really important to Liz and at the center of her thoughts; people! At Connect Consulting Group, Liz helps leaders implement Read More …
Designing your Value Proposition Lean 3Ps of Marketing: Purposes, Practices and People The Competing Values Framework is used to organize an approach to leadership and management development. An excerpt from a paper (download the entire paper) by the author of Competing Values Leadership: Creating Value in Organizations (New Horizons in Management). These dimensions form four Read More …
Liz Guthridge is my guest next week on the Business901 Podcast. We did not talk about conferences. We did talk about Smart Mobs, Peer to Peer Networks, Crowdsourcing and how Lean fits into the picture. Liz is the founder of Connect Consulting Group, where she helps leaders implement high-risk strategic initiatives in their organizations. She Read More …
Deming always instructed us that if we improved quality, productivity increased. The economist’s definition of productivity is Productivity = Output / Input If quality is poor, then the output will be less to the extent that bad-quality items exist. The bad-quality items are still around and must be scrapped or reworked. The cost of this Read More …
It is not the Process, it is the Conversation Joseph Juran observed, “There should be no reason our familiar principles of quality and process engineering would not work in the sales process.” In Management of a Sales Force, a sales process is presented as consisting of eight steps. These are: Prospecting/Initial contact Pre-approach planning the Read More …