Managing Customer Value
“Companies are not so much in the business of what we buy, but the way we act.” – Thomas Koulopoulos Behavior is the unknowable variable in every innovation, and it is the variable that most determines the opportunity a new business model has to evolve and take advantage of the new behavior. It’s The Behavior, Read More …
AM+A has more than 30 years as a leading firm in user-interface development (planning, research, design, implementation, evaluation, documentation, and training) for Web, mobile, vehicle, and desktop applications in consumer and professional products/services. Aaron Marcus lectures around the world on critical issues, best practices, and future trends in user-interface design. AM+A serves the mobile, vehicle, Read More …
A serial entrepreneur having founded multiple start-up companies, including one of the first profitable Internet enterprises. Eric V. Holtzclaw is the Founder/CEO of Laddering Works, a marketing strategy firm. He has spent 20+ years creating opportunity by identifying and capitalizing on emerging trends and disruptions to business. His professional experience includes: founding multiple successful start-up Read More …
What you think you know that you don’t know! Try this list before constructing your next presentation How you present information matters Tangible Personalized Social Interaction Frame Loss not Gain Unique messages for each audience You need to change attitudes to change behavior Set Behavioral expectations Connect to Values People know what motivates them to Read More …
In an earlier Business901 podcast, Lesson Learned in Project Management, Mel Bost and I discussed his thinking around Project Closeouts. There was a portion of the podcast that I edited that I thought stood on its own merit. It was a section on Patterns of Behavior. I think you will find this short edition will Read More …
Understanding Respect for People/Customers Most of us will agree when it comes down to the actual purchase decision, it is seldom the best functioning item that gets purchased. Rather, it is a combination of other factors including the other two legs of value; social and emotional. For example, it is why we choose a known Read More …