thru Adaptive Marketing Practices
One of the reasons I like the thinking that accompanies Service Dominant Logic is where it places organizations in relationship to the customer. It removes the organization from being an expert at the outset and focuses us on both giving and receiving help instead of the context of help is required. That mindset is a Read More …
In the Sales and Marketing world, we are judged by few other things more than our ability to influence others. We not only have to influence customers, often we have to influence our organizations to respond to the needs of those darn customers. There are more books written about influencing than anything else in sales. Read More …
I am a big fan of Edgar Schein and his new book, Humble Inquiry: The Gentle Art of Asking Instead of Telling, is an excellent read and highly recommend it. However, I believe that you will be better prepared if you read Schein’s previous book on Helping: How to Offer, Give, and Receive Help. A Read More …
Each year, I end my podcast year recognizing the podcast that Business901 listeners and I believe offered the most memorable experience. In the 2013 podcast of the year, I interviewed Dr. Joyce Orsini, a professor of Fordham University and president of the W. Edwards Deming Institute and Kevin Cahill, the Executive Director of the Institute. Read More …
What I like about the Outcome-Based planning approach is the emphasis it puts on evaluation and monitoring. I like to think of it as the area that makes you smart. Organizations are always trying to create a future state, a place they want to be. This is often done in isolation away from customers or Read More …
When we start thinking of value in the Service Dominant Logic (SD-Logic) mindset, it is much easier to understand how successful products and services are now being developed. They are developed in a mindset of an ecosystem. Apple’s demand has not increased because of more features and benefits. It has increased because of more ways Read More …