thru Adaptive Marketing Practices
A correct answer kills the creativity. See what happens when third grade students think there is a correct answer. From Elad Segev: I would be thankful if other teachers from other Countries will repeat this exercise and send me the results, I will publish these results in YouTube Elad1segev@gmail.com I found this video via tweet Read More …
In the Outcome-Based Mapping approach, we view the outcomes as the central part of our theme. We recognize that a change of behavior must occur for us to achieve our goals or make the desired impact that wish to obtain. In traditional sales and marketing we can develop the simplest of all marketing funnels based Read More …
Chris Downey says, I’ve heard it said in the disability community that there are really only two types of people: There are those with disabilities, and there are those that haven’t quite found theirs yet. It’s a different way of thinking about it, but I think it’s kind of beautiful, because it is certainly far Read More …
I use to believe that marketing funnels, value stream maps, process mapping and to some extent customer journey maps would work in present day sales and marketing processes (Value Stream Mapping should be left on the Shop Floor). I am not saying they won’t, but I have taken a completely different approach over the past Read More …
Inspired by a family lineage of inventors dating back five generations, Sarah Miller Caldicott, a descendant of Thomas Edison, innovation author and CEO of Power Patterns has been engaged in creativity and innovation throughout her life. Sarah spent the first 15 years of her 25-year career as a Marketing executive with Global 500 firms including Read More …
SALES PDCA is the framework I use for the process that takes place in the customer sales and marketing cycle. It is a standard PDCA cycle except the SALES part of the framework is where the sales team gets its directions and coaching from the team coordinator and value stream manager. Within the actual PDCA Read More …