thru Adaptive Marketing Practices
I am a big fan of Edgar Schein and his new book, Humble Inquiry: The Gentle Art of Asking Instead of Telling, is an excellent read and highly recommend it. However, I believe that you will be better prepared if you read Schein’s previous book on Helping: How to Offer, Give, and Receive Help. A Read More …
Each year, I end my podcast year recognizing the podcast that Business901 listeners and I believe offered the most memorable experience. In the 2013 podcast of the year, I interviewed Dr. Joyce Orsini, a professor of Fordham University and president of the W. Edwards Deming Institute and Kevin Cahill, the Executive Director of the Institute. Read More …
What I like about the Outcome-Based planning approach is the emphasis it puts on evaluation and monitoring. I like to think of it as the area that makes you smart. Organizations are always trying to create a future state, a place they want to be. This is often done in isolation away from customers or Read More …
When we start thinking of value in the Service Dominant Logic (SD-Logic) mindset, it is much easier to understand how successful products and services are now being developed. They are developed in a mindset of an ecosystem. Apple’s demand has not increased because of more features and benefits. It has increased because of more ways Read More …
A correct answer kills the creativity. See what happens when third grade students think there is a correct answer. From Elad Segev: I would be thankful if other teachers from other Countries will repeat this exercise and send me the results, I will publish these results in YouTube Elad1segev@gmail.com I found this video via tweet Read More …
In the Outcome-Based Mapping approach, we view the outcomes as the central part of our theme. We recognize that a change of behavior must occur for us to achieve our goals or make the desired impact that wish to obtain. In traditional sales and marketing we can develop the simplest of all marketing funnels based Read More …