Can you Develop an Internal Champion?

Educating our customers we often believe is the path for sales success. We rely on that old Henry Ford saying, “’If I had asked people what they wanted, they would have said faster horses”, that puts us in the teacher position, a feeling of superiority and control. It leads us down that path of manipulation Read More …

How to develop a Survey to capture Voice of Market

This is an excerpt from the book Best in Market authored by Dr. Eric Reidenbach. The book incorporates the overall essence of Six Sigma in marketing today. It takes the DMAIC structure and applies it in a simple easy to read structure that will be beneficial to a Black Belt that may not be all Read More …

Develop your Sales Presentation using the Balance Scorecard

Most of us know the strategic use of the Balance Scorecard. We use it or at least a variation of it, to run our business. If it is good for your business, would it not be something that is simple and straight forward for your customer. A quick overview of the four areas of the Read More …

Microsoft Insight – Develop a Game Plan

The Microsoft Newsletter this month had some great material in it. As far as newsletters go, I recommend this one. This is a short excerpt.  Welcome to Small Business+ Insight, the newsletter that delivers custom small business advice and technology information to help you succeed. Look for the plus sign to identify Small Business+ exclusives. Read More …