Managing Customer Value
Join me for an exclusive workshop on Lean Marketing on November 18, 2015 | 10:30 am to 11:30 am CDT. Lean Marketing hosted by SimpliLearn Join me for an exclusive workshop on Lean Marketing on November 18, 2015 | 10:30 am to 11:30 am CDT. Lean Marketing hosted by SimpliLearn
Some believe The Death of Innovation, the End of Growth is here. Others believe it is a race against technology, The Key to Growth? Race with the Machines. I believe growth is not easy. However, why not simplify the process and use an established methodology, a way of thinking to your business. Don’t leave a Read More …
What I like about the CAP Do process is that it starts by comparing the actual work or our standard. Without doing this often, we may change just for the sake of changing, not knowing the appropriate reasons for changing. Adding C. Otto Scharmer’s work that he captured in the book, Theory U: Leading from the Read More …
Not all the answers are here, but they could be.
Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series. Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately Read More …