Managing Customer Value
When Applying Lean to Sales and Marketing many companies try to use traditional approaches and use the typical segmentation strategy. I like to organize the Structure of Lean in sales through the path of SDCA, PDCA and EDCA. This is a quick summary for part of a webinar, I did for Lean Frontiers the other Read More …
In a past podcast, I asked a General Sales Manager of a global Fortune 300 chemical company of how they used Lean when a customer seemingly can find any product at any time for any price, and you can’t take the statements literally but there’s a little bit of truth in that. Have you seen Read More …
The System Director of Performance Improvement at Baptist Memorial Healthcare in Memphis, Tennessee, Skip Steward, is my guest this week for the second of a two-part podcast. The first podcast was Is TWI A Good Training Method for the Healthcare Field? Skip has a variety of accomplishments, qualifications and certifications in the quality improvement field Read More …
You can register for one or all Lean Frontier Webinars through this link. SALES & MARKETING: What Sales Teaches the Lean Enterprise Facilitated by Joe Dager, Author and President Business901 Tue, Mar 17, 11:00 AM – 11:30 AM EDT
Excerpt from a recent Podcast with Jon M. Quigley PMP CTFL a principal and founding member of Value Transformation, a product development training and cost improvement organization established in 2009. He has nearly twenty five years of product development experience, ranging from embedded hardware and software through verification and project management. From the podcast: Joe: Read More …
Joe: Can argument mapping help in collaboration? Timo: Yes, a lot of us are working — as teacher’s we are working with groups of students, and they built together some argument around an issue. Argument mapping does when you present it with a beamer on a screen or something like that, it makes it possible Read More …