thru Adaptive Marketing Practices
How much slack is enough, and where does that start becoming wasteful? We talk about Lean and do it as individual but we need slack. It’s hard to get your arms around it. -jd Dan Markovitz: If you think about Taiichi Ohno, the first thing he had anyone do was stand in a circle, right, Read More …
The membership economy is over and above just a transactional action. The transaction should be just part of the whole membership thing. Membership shouldn’t be — let’s say after the transaction. -jd Robbie Baxter: Right, exactly. This brings us into the whole idea of a Freemium Model, which is the idea that you can have Read More …
Next Week’s podcast guest, Jeff Sussna founder of Ingineering.IT, facilitates Adaptive IT through teaching, coaching, and strategic design. He is the author of a new book Designing Delivery: Rethinking IT in the Digital Service Economy. An excerpt from the podcast: Joe: It’s really kind of a digital service type of atmosphere that you create. I Read More …
Are you delivering knowledge to your customer in each and every step of the sales process? Do you have SMART Goals outlined to follow and assist your customer in making the decision he invited you to assist with? When we model the sales activity, we get into very specific kinds of interactions that are critical Read More …
If you can’t synthesize it, if you can’t put it down on paper, it’s really difficult to go forward. You save yourself a lot of money by the struggle of putting it down on paper.-jd Carolina: Absolutely. They say that strategy is sacrificed, and you will be surprised when I do this work with entrepreneurs, Read More …
Robbie Kellman Baxter is a long-time advisor to some of the most popular membership-based businesses and author of the recent book, The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue. Membership surpasses subscriptions, sharing, and meshing – it’s about appealing to the human needs of a changing population. Download Read More …