thru Adaptive Marketing Practices
Have you ever noticed how a founder can so naturally tell the organization’s story and how others flounder when given the opportunity. Last week I discussed this seeminlgy simple but so difficult task with author, Dan Portnoy. Dan recently wrote one one of the best introductions on how to tell your story as a For-Profit or Read More …
For almost 20 years, Craig used Trigger Event strategies to become a top sales performer at EVERY company that has hired him – including WorldCom where he was named the #1 salesperson within six months of joining the company. Craig has co-authored the book Shift!: Harness The Trigger Events That Turn Prospects Into Customers which Read More …
I asked Vern Allee this question in a past podcast, “A lot of that work seems to have evolved into Value Networks. Can you explain and give a little background on Value Networks for me?” Related Podcast and Transcription: Mapping Value in Your Organization Her Answer below: Verna: Many, many years ago, in the early Read More …
The last few weeks I have been writing a post a week on how my marketing has transformed over the past several years. I started with, 7 Simple Steps to Improve Your Marketing and followed up with Revisiting the 7 Steps to Improve Your Marketing. Today, I will visit what I might call my current Read More …
Your Organization was started to change the world. (Read that again). You are involved in a mission to change the world and that’s a story just about anyone wants to be a part of! – An excerpt from The Nonprofit Narrative: How Stories Can Save the World authored by Dan Portnoy. If you don’t believe Read More …
The Nonprofit Narrative: How Stories Can Save the World authored by Dan Portnoy is one of the best introductions on how to tell your story as a For-Profit or Non-Profit organization. This might be an endorsement; I own the book in both audio and as a Kindle. The book is short, to the point and Read More …