Managing Customer Value
Research from Google and CEB titled The Digital Evolution in B2B Marketing provides new insight into buyer behavior, and it challenges the conventional wisdom. According to the study, customers reported to being nearly 60 percent through the sales process before engaging a sales rep, regardless of price point. – Forbes We have heard this many Read More …
To sustain growth, companies need to discover their next S-Curve. But few have a repeatable process for uncovering new opportunities before their core business stalls. The Curve Ahead: Discovering the Path to Unlimited Growth offers a practical approach to sustaining long-term growth. It describes how growth companies can build innovation into the rhythm of their Read More …
Design For How People Learn (Voices That Matter) jumped off the shelf at me when I saw this one key theme, The Learner’s Journey. See what author Julie Dirksen has to say about it in this Business901 Podcast. Julie is an independent consultant and instructional designer with more than 15 years of experience creating highly Read More …
Next week, I have the pleasure of discussing the book, Design For How People Learn (Voices That Matter), with author Julie Dirksen. When first deciding on purchasing the book one key theme jumped out at me, The Learner’s Journey. See what Julie has to say about it: Julie Dirksen: Good morning. The Learner’s Journey is Read More …
Have you ever noticed how a founder can so naturally tell the organization’s story and how others flounder when given the opportunity. Last week I discussed this seeminlgy simple but so difficult task with author, Dan Portnoy. Dan recently wrote one one of the best introductions on how to tell your story as a For-Profit or Read More …
For almost 20 years, Craig used Trigger Event strategies to become a top sales performer at EVERY company that has hired him – including WorldCom where he was named the #1 salesperson within six months of joining the company. Craig has co-authored the book Shift!: Harness The Trigger Events That Turn Prospects Into Customers which Read More …