Managing Customer Value
In our Sales and Marketing efforts we typically try to systemize the process so that we can become effective and efficient in our efforts. We build sales and marketing funnels to accomplish this. In Design, we create customer journey maps and service blueprints to improve the customer experience. Both types of efforts though well intended, Read More …
In past blogs, I discuss using CAPD (Check – Act – Plan – Do) or CAP- Do as the beginning cycle for Lean Sales and Marketing. It was term popularized by many that were directly influenced by Dr. Deming, such as Brian Joiner and Yoji Akao. Even with the direct influence of those three I Read More …
Faster, Better, Cheaper seems to be a mantra for Lean people. I decided to join the crowd for once and create a Lean Marketing plan with those thoughts in mind. It is simple enough and more effective than you may think. Give it a try!
Looking for the next silver bullet to propel your sales effort to the next level? Do you want to post a video series like Will It Blend? by Blendtec and have your efforts go viral? Maybe you are only looking for a few buzzwords that will stay on the tip of everyone’s tongue. Better yet, Read More …
The Business901 Blog hosted an abridged version of our Leans Sales and Marketing online workshop. This is a podcast or the audio only version of the Monday through Saturday posts. Each day, the blog post includes a brief introduction, short video, workbook page and recommended reading. On Monday, February 11th, the program started and followed Read More …
The Business901 Blog is hosting an abridged version ( 7 parts) of our Leans Sales and Marketing online workshop. Each day, the blog post included a brief introduction, short video, workbook page and recommended reading. A complete outline is available at Lean Sales and Marketing BlogShop Would you like this delivered to your inbox? An Read More …