Managing Customer Value
I was going to name this blog post, Why Toyota should visit Virginia Mason? However, since I have never been to Virginia Mason (a Leader in Lean Healthcare) or Toyota, it would be pure conjecture on my part. Instead, I decided to base my blog post on a discussion that I had with Dr. John Read More …
The #LeanStartup popularized by @EricRies has jettison Lean into an entirely different market segment. In a short time, it has become one of the leading methods for entrepreneurs to find their holy grail. What is exciting about the Lean StartupTM is that it has taken traditional Lean based on a foundation of value and flow Read More …
Remember, how we had those presentation brochures and we would flip through them to do our paper PowerPoint. They were filled with all the features and benefits of our products and services; bullet pointed and mixed in were a bunch of cool pictures. Along came notebook computers and we had real-live PowerPoints. Now, we have Read More …
with purchase of the Marketing with Lean Book Series. Marketing with Lean Book Series available for instant download Offer Expires 1/15/2013 Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series. Marketing with PDCA (More Read More …
The following is an excerpt from Chapter 4 of The New Economics, second edition by W. Edwards Deming: A system cannot understand itself. The transformation requires a view from outside. The aim of this chapter is to provide an outside view-a lens-that I call a system of profound knowledge. It provides a map of theory Read More …
Don’t be a laggard be a leader. Many of us have just completed the typical Sales and Marketing plan for the upcoming year. We know the Dwight D. Eisenhower quote: “Plans are worthless, but planning is everything. We are ready to change it at a moment’s notice. We are very agile in nature. Most of Read More …