Managing Customer Value
Cellular manufacturing is one of the most powerful lean tools. It will allow for smaller lot production, quality improvements, and shorter lead times and simplifies the implementation of pull. Typical manufacturing systems had the same machines all grouped together and as a result batch type manufacturing was developed. As manufacturers developed cellular systems, they found Read More …
Do you think about what themes drive your marketing? Do you have a central marketing theme? A marketing theme is defined as a central marketing idea or message, or even a product benefit or feature, that is known to have maximum appeal to a targeted market segment. I put together a flash video that describes Read More …
With a lot of help from Wikipedia: MoSCoW is a prioritization technique used in business analysis and software development to reach a common understanding with stakeholders on the importance they place on the delivery of each requirement – also known as MoSCoW prioritization or MoSCoW analysis. The capital letters in MoSCoW stand for: M – Read More …
Good description of the Agile Marketing Process versus the typical waterfall method. I am really starting to love this stuff! Jason Cohen describes how a free book transformed marketing at Smart Bear Software: objectively measuring the effect of marketing efforts, getting accurate lead information, and giving people something genuinely useful. This Pecha Kucha talk was Read More …
Look up velocity in Wikpedia, the free dictionary. Velocity is a quantity in physics which is related to speed. The word may also refer to: Velocity (novel), by US author Dean Koontz Velocity (newspaper), a weekly alternative newspaper in Louisville, Kentucky published by The Courier-Journal Velo-city, a series of bicycling conferences held biannually in Europe Read More …
I had the pleasure of interviewing Anthony Bennet editor of the new book, THE BIG BOOK OF MARKETING released in January 2010 by McGraw-Hill on the Business901 Podcast. The book is based on material developed for one of Georgetown University Business School’s most popular marketing courses, THE BIG BOOK OF MARKETING is a unique and Read More …