Using Agile Marketing in real life

Good description of the Agile Marketing Process versus the typical waterfall method. I am really starting to love this stuff!

Jason Cohen describes how a free book transformed marketing at Smart Bear Software: objectively measuring the effect of marketing efforts, getting accurate lead information, and giving people something genuinely useful. This Pecha Kucha talk was delivered at Joel Spolsky’s Business of Software 2008 conference in Boston.

Jason’s thought process on how to get quality leads from you e-mail subscriptions and whitepapers seems to be such a natural for industries transforming to online marketing. Remember, the old bingo cards and how your salespeople use to love chasing those three month old leads. How do they feel about internet leads? If you want quality, you may have to give up quality! What do you think?

By the way, doesn’t Pecha Kucha sound like a Pokeman Card? Actually it is a simple presentation format where you show 20 images, each for 20 seconds. The images forward automatically and you talk along to the images.

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