Managing Customer Value
All of us want to be customer-centric? Are your products and organization structured to be customer-centric? In the book, Designing Your Organization: Using the STAR Model to Solve 5 Critical Design Challenges, the authors discuss the differences between being product-centric and customer centric. Listen to what co-author Amy Kates says.. Adapted from the book, I Read More …
How are you at managing your Products Lifecycles? Are they being managed from Conception to Disposal or in a Green world, Recycled. I find this quite often an area that can develop rapid growth and additional streams of income very quickly. The organizations that are doing well in this economy are a result of taking Read More …
The Perfect Storm has come together of Excess Capacity and Product Variety was a blog post from a while back that quoted Carol Ptak as saying, “A lot of people have focused on the fact that the Economic times right now are really bad. What a lot of people are missing is the fact that Read More …
I have been working with Dr. Eric Reidenbach of the Six Sigma Marketing Institute in the development of the 5Cs of Driving Market Share program. In the process, he has developed a Customer Value Assessment Program. You will receive five surveys based 5Cs of Driving Market Share: Customer Identification, Customer Value, Customer Acquisition, Customer Retention Read More …
How do you identify your prospects? Many organization have a tendency to provide the solution without really spending time identifying the specific market that their solution fits. That is one of the ideas that have made Eric Reis’s Lean Startup movement so strong. He calls it the Pivot. Which in very basic terms: Creating a Read More …
Carol Ptak, a recent guest on my podcast said… A lot of people have focused on the fact that the Economic times right now are really bad. What a lot of people are missing is the fact that the world around us has fundamentally changed. A we see now across the world is that we Read More …