Managing Customer Value
If you have made it through Marketing101, you have become familiar with the Ansoff Matrix. It is a strategic planning tool developed by Igor Ansoff back in 1957. Given the fact that we still talk about it and use it is amazing in itself. I use it just about in every webinar to some extent Read More …
Join me for an exclusive workshop on Lean Marketing on November 18, 2015 | 10:30 am to 11:30 am CDT. Lean Marketing hosted by SimpliLearn Join me for an exclusive workshop on Lean Marketing on November 18, 2015 | 10:30 am to 11:30 am CDT. Lean Marketing hosted by SimpliLearn
Yesterday, I introduced the Developing a Lean A3 Marketing Plan for review and comments. I encourage you to review it before proceeding with this post. Every startup has different nuances and may be reviewing this post at different times in their development, I have found outside of having a bad idea, the area that distinguished startup marketing Read More …
Professor Malcolm McDonald has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability. He has written over 40 books and was Professor of Marketing at Cranfield University School of Read More …
Having a website is pretty much table stakes anymore that’s your business card. When, I’m sitting back and I’m looking at the Bullseye Framework, how do I get started? I read your book. I agree with it. There’re 19 different ideas, and now I have my website up. I’m getting a few hits, but I’m Read More …
Professor Malcolm McDonald has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australia and Africa, in the areas of strategic marketing and marketing planning, market segmentation, key account management, international marketing and marketing accountability. He has written over 40 books and was Professor of Marketing at Cranfield University School of Read More …