thru Adaptive Marketing Practices
I was in a recent LinkedIn discussion that referred to Sales and Marketing customer as being the internal organization and their role was to optimize the throughput of the observation. The sales and marketing role was further explained in the terms of takt time based on optimal production of the organization. The goal of sales Read More …
“Demand-Driven manufacturing is a manufacturing requires a fundamental shift form the centrality of inventory to the centrality of demand. To be successful, company must be able to sense and adapt to market changes.” – This is from the Orlicky’s Material Requirements Planning 3/E.written by my recent podcast guest Carol Ptak and Chad Smith of the Read More …
Marketing with PDCA is about managing a value stream using PDCA (Plan-Do-Check-Act). Using the new SALES PDCA Framework throughout the marketing cycle will provide constant feedback from customers, and can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to Read More …
The next book in the Marketing with Lean Series will be the Lean Engagement Team. It will concentrate on the development of a sales and marketing structure that can support customer engagement through out the organization. This structure will be self-organizing at times and provide for customer touch points deep within the organization. The book Read More …
At Agile Cincinnati last week, I had the opportunity to present the Lean Sales and Marketing presentation, It’s not your Grandmother’s Lean Anymore! The reason I picked this title is that so many identify Lean with waste reduction. I view Lean and PDCA from the aspect of knowledge creation. The first part of my slide Read More …
It’s tough to implement a philosophy. Most of us whether we care to admit it or not were introduced to Lean, Six Sigma and even Design Thinking through a set of tools. I have written two posts on this subject, a guest blog post on Tim McMahon’s Lean Journey blog titled, Lean Sales and Marketing Read More …