thru Adaptive Marketing Practices
Lean Marketing is a strategic methodology to streamline and automate the marketing processes in order to improve efficiencies through waste elimination. True lean companies strive to eliminate, not minimize all waste in the process. Most think of this as only a manufacturing or administrative function. This rule can apply when implementing lean marketing as well. Read More …
Is anything working? Are you in trouble yet? Is it you, or is it the economy? In a past blog post, I went over this issue and the fact of the matter is, IT’S YOU! Why? You are the one that has to survive, it is YOUR RESPONSIBILITY. Without change, things will stay the same, Read More …
Most of us know the strategic use of the Balance Scorecard. We use it or at least a variation of it, to run our business. If it is good for your business, would it not be something that is simple and straight forward for your customer. A quick overview of the four areas of the Read More …
Yesterday, I posted a Podcast that I did with Mark Graban, Senior Fellow at the Lean Enterprise Institute. I enjoyed talking to Mark and at the end of the Podcast; we went off the subject matter and started a discussion on social media. I respect Mark’s work a great deal. He has created a very Read More …
I was asked for an overview of the Marketing your Black Belt Webinar and the easiest way to distribute it is through my blog. Several items to note are that it is a bi-monthly webinar(2x per month), and that it is designed for both the Lean Six Sigma Consultant and Consulting Organizations that use these Read More …
Budgets are FROZEN, but their thinking is not! If that is the case, challenge your customers or prospects thinking. Clear, concise questions on assumptions that you have on their NEEDS(your opportunity) will unfreeze a lot of budgets. How do you know what their needs may be? You are calling on people in your area of Read More …