Establishing the Target Condition

This 7-part video series with Brandon Brown on the Toyota Kata was a lot of fun for me. It allow me to discuss some of the finer points of the Toyota Kata versus staying at the 20,ooo foot level. This particular video, Establishing the Target Condition is an example of the depth that we explored Read More …

Are you struggling to define your Target Market?

This outline is not an in-depth user analysis by any stretch of the imagination. It is more for the product-orientated company that needs a simple wake-up call about defining their customer base. I still struggle with narrowing the focus of customers when face with the decision of where to direct their marketing efforts. This outline Read More …

John Jantsch is right on target with the Changing Face of SEO

This is what I have been talking about for so many months and John says it so eloquently: Read this post at least twice. This content from: Duct Tape Marketing encourage you to read the entire post and the comments. Search engine optimization has changed dramatically over the past few years. The shift is from Read More …

Lean Marketing = Understanding Target Market and Ideal Client

The first step in any lean process , Woops the 2nd step(the 1st being 5S), is understanding or identifying your target market and ideal client. Many  people fail to do this and in a recession it can lead to disaster rather quickly. The Marketing Mavens by Noel Capon is a great book to assist you Read More …