Managing Customer Value
When we use money as the premise for value, “What a customer is willing to pay for” makes sense. We certainly pay for the value of a Ferrari. Using this argument, money can be the determining factor of value. However, something about it rubs me wrong and by the way, I am a capitalist at Read More …
Joe Pine: “What you’re doing is that you’re shifting from thinking of them as constraints to thinking of them as resources. When you say that time is an element that costs our customers that’s a constrained view, instead of recognizing that customers have time that they want to spend inside of experiences.” – excerpt from Read More …
Tomorrows podcast guest, Joe Pine introduces the Multiverse in this video and in his new book,Infinite Possibility: Creating Customer Value on the Digital Frontier. Joe Pine seeks to do nothing less than redefine our known universe — a bold goal which manifested itself in The Multiverse, a 3D framework he created. By examining the fields Read More …
Value Stream Mapping is a process most consider an exercise for finding and removing waste. It is a foundational Lean Tool that typically gets introduced early in a Lean Transformation. A Systems2win Excel template is depicted below: In Sales and Marketing you will utilize a Value Stream Mapping process on a project by project basis but Read More …
If you read this blog, you know that I am a big advocate of the Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Wiley Desktop Editions). I have bought this book at least four times since I ended up giving it away. Though I have blogged about it and listen to Steve Read More …
How are you at managing your Products Lifecycles? Are they being managed from Conception to Disposal or in a Green world, Recycled. I find this quite often an area that can develop rapid growth and additional streams of income very quickly. The organizations that are doing well in this economy are a result of taking Read More …