Nick Coates of Promise Communities explains the fundamental rules that make co-creation possible. He shows how an idea that has been around for decades is being put back into the spotlight by communication technologies, and tells the audience what to expect for the future of this re-emerging discipline.
I think Nick presents some definitive examples and even a few of the flaws of co-creation. I think your understanding and comfortability with the notion of co-creation will increase as a result of this video. Still a wide range of interpretation around the subject
Related Information:
Lean Sales and Marketing Cycles are Knowledge Building Tactics
It’s not your Grandmother’s Lean anymore!
A Beginning Step to Co-Creation
Design Thinker exposed as Left Brain Dominant