Ok, I told you I was going to let you in on the secret of how you can tell if someone is telling the truth or not. Especially an excuse for not being on time for work. It is easy and foolproof. Just Listen!
They will tell you why!
You give no response.
They will add to their story!
You give no response.
They will add to their story!
“Three half truths = A lie” -Ben Franklin
Now, what does that have to do with marketing. It is simple. Pick your core message and hammer away it. When your passionate about something you persuade. You can mention other points but always get back to the core.
If you think about it that is exactly what a good trial attorney does, remember: “If the glove doesn’t fit, you can’t convict”
Some of this information was from the Ben Franklin Factor by James Hume.