This Ted Video reminds that sometimes we should not be swinging for the fences,. Maybe trying to have people share our product or service will create more opportunities for us. Interesting ideas brought forth by Rachel Botsman. At TEDxSydney, Rachel says we’re “wired to share” — and shows how websites like Zipcar and Swaptree are changing the rules of human behavior.
Rachel Botsman on the Web
Home: rachelbotsman.com
Home: collaborativeconsumption.com
Twitter: @rachelbotsman
Related Posts:
Future Framework for Understanding your Customers
Lean Marketers should read Radical Management
Lean Marketing is a Problem Centric Discipline
Online collaboration is leading the way for Lean Marketing