What is New in Business Model Generation

The Business Model Canvas is an analytical tool outlined in the book Business Model Generation. It is a visual template preformatted with the nine blocks of a business model, which allows you to develop and sketch out new or existing business models. This book has sold over 220,000 copies the past two years and has established itself as one of the leading sources of modeling for both startups and established businesses. This is a transcription of the podcast I had with co-author, Alex Osterwalder.

Sample of What’s inside:

What you want to figure out is, what’s the best way? If you’re a business, what’s the best and most profitable way to do that? So it’s not about finding a solution, it’s about finding a good design. That’s something that designers are good at. They have techniques to do that.

If you’re an engineer, you have the problem solution approach. You’ll try to find in a linear way, the solution to your problem. You’ll look at it as an equation, and you’ll use different methods. I think the methods that we really want to look at are those by designers who look at 10, 20, 30 different alternatives and try to find the best design for a specific context.