You want me to start marketing your company today. Here is what I would do:
6. Use existing if applicable; create new media around step 5 to include print, media, internet and sales processes.
It is about the connection. One of the best pieces of information I have seen on this subject is a post by John Jantsch, who summed it up in these words, “The Highly Preferred Business uses every advance in technology combined with what one of my referral success stories calls hugs and handshakes to build trust, generate inbound leads, create fulfilling customer experiences, increase customer loyalty, shorten sales cycles, charge premium pricing, create a culture of buzz, and grow to expect referrals from every single customer relationship. These businesses have developed habits the make them both preferred and referred.”
But more importantly it is about the conversation!