Dr. Deming, Peter Scholtes, Brian Joiner, Peter Drucker, Joseph Juran, Dr. Deming A special collection of Business901 podcasts that featured subject matter experts on the people above and with a special appearance by Brian Joiner. These are some of my all-time favorite podcasts. The collection totals just over three hours and the guests are listed Read More …
Marc Vollenweider is the Chief Strategist and co-founder of Evalueserve, a global provider of research, analytics, and data management solutions. As a former partner at McKinsey & Company in Zurich and India, Marc developed a deep interest in the world of data analytics, particularly how human minds and smart machines can successfully complement each other. Read More …
In the 12-step process of the Funnel of Opportunity, the first step is to identify Key Accounts. With these accounts, our first instincts are to think of how we market towards them or the tools we need to penetrate the accounts. To sell more of what we are selling. I think it is just as important to learn Read More …
[arve url=”https://youtu.be/gB0mnLUv-UU” thumbnail=”24538″ /] In the Funnel of Opportunity, we think about marketing in the reverse order. We start with our core customer and core value proposition. With a start-up, it is with our beachhead market. When we start our marketing with core customers; things begin to change. We create better relationships and a higher level Read More …
Empathy by Design is an experiential online workshop for individuals motivated to lead their team and organization, with or without authority, through the difficult process of change, development, or innovation. Seung Chan Lim (Slim) believes leaders who have empathic relationships with themselves, their family members, their team, and their customers not only have lives that are Read More …
Those that understand the idea of clustering and the Funnel of Opportunity versus some type of Sales Funnel manipulation will see the connection between infectious diseases and marketing. Several years back, I first ventured into the field of Biomimicry, Biomimicry for Design, Biofield for Sales, and found it very interesting. This past quarter I tried a Read More …