Systems Thinking Approach to Uncovering Marketing Plan Blind Spots The Systems Thinking approach provides a powerful lens through which you can dissect your marketing plan and identify potentially damaging blind spots. By mapping the ecosystem, investigating underlying assumptions, and stress-testing those assumptions against various scenarios, you illuminate the hidden pitfalls that can derail even the Read More …
In today’s ever-evolving business landscape, the success of any organization heavily relies on its ability to sell its products or services effectively. This is where the Inquiry Sales Model comes into play. Considered one of the most effective and comprehensive sales approaches, the Inquiry Sales Model is a systematic process that enables businesses to identify, Read More …
Many factors influence customer behavior, from personal preferences to social influences and economic conditions. To truly understand customer behavior, businesses must adopt a systems thinking approach. Unlike conventional thinking, which focuses on isolated variables, systems thinking considers the interconnections between various system elements—in this case, the customer and their environment. By viewing customers as part Read More …
By understanding the interconnectedness of various components within a marketing ecosystem, businesses can unlock new opportunities for growth and success. Systems thinking is a powerful framework that allows marketers to see beyond individual marketing tactics and instead focus on the bigger picture. It involves analyzing how all elements within a marketing system – from customer Read More …
A key account outline is a strategic plan outlining each key account’s objectives, goals, and activities. It provides a roadmap for success and guides your interactions with key clients. By creating a well-defined outline, you can ensure your client’s needs and expectations align. To create a key account outline using the fishbone diagram, identify each Read More …
The marketing field has undergone a significant shift in recent years, moving away from traditional tactics that solely focus on making a sale. Today, businesses realize the value of building strong customer relationships before pitching a product or service. This paradigm shift in marketing strategies is centered around Relationship Marketing, emphasizing building trust, providing value, Read More …