Finding and hiring the right Fractional Marketing Officer (FMO) for your manufacturing company is not a walk in the park. Considering the vast pool of marketing consultants and specialists available today, it’s akin to searching for a needle in a haystack. This task, though challenging, is critical in bridging the gap between your company and Read More …
A GTM strategy is a comprehensive plan businesses use to introduce a new product or service. It’s like a roadmap that guides you from product development to market success, helping you navigate through the complex landscape of the marketplace. It’s not just about getting your product out there; it’s about ensuring it reaches the right Read More …
Strategic opportunity mapping can be a pivotal tool for businesses aiming for exponential growth. This practice empowers companies to identify, evaluate, and capitalize on business opportunities that align with their mission and goals, often unveiling areas that may have previously been overlooked or underutilized. (source) This article aims to delve into the benefits and challenges Read More …
Problem-solving in sales strategy, where creativity meets logic and innovation fuels results. The essence of every successful sale lies in the ability to solve a problem, a talent that is becoming indispensable in the sales sector (The Center for Sales Strategy Blog). You may ask why problem-solving is so crucial. It’s simple. Businesses that master this Read More …
What is Hard about the Problem You Are Solving? A GTM strategy is a comprehensive plan businesses use to bring a new product or service to market. It’s like a roadmap, guiding your product from the concept stage to the hands of your target customers. It’s a practical tool that helps you make decisions on Read More …
A Market Opportunity Map is a strategic tool used in business to identify potential growth areas. It helps companies visualize markets they can enter or expand within by analyzing different dimensions, such as customer segments, geographies, and product categories. The purpose of this map is to prioritize opportunities based on their attractiveness and the company’s Read More …